Guided Health - Consumer TrendSights Analysis, 2023

'Guided Health' is one of the 63 sub-trends that the report covers as part of our TrendSights series of Consumer Insight studies. The analysis covers what the trend is, why it is important, who is most influenced by it and how brands and manufacturers can capitalize. The research concludes by identifying where the trend is heading next and how long it will last.

In the information economy, health-conscious consumers now more confidently embrace an abundance of new information tools, enabling more informed health-driven choices. It is, therefore, important for brands to offer health guidance for consumers who wish to self-medicate more often. This growing consumer health demand demonstrates the opportunity for brands to offer personalized digitally-driven healthcare solutions through the product purchase journey.

Scope

• Manufacturers are gamifying health trackers through interactive approaches (e.g. chatbots).
• This type of innovation would appeal especially to digitally-savvy younger generations, who are influenced by 'smart' technology.
• Leaders in retail, consumer goods, food supplements, personal care are using AI technology to suggest personalized health solutions. This aligns closely with consumers who actively seek tailored products.

Reasons to Buy

• Consider emerging opportunities and threats in the fast-moving consumer goods market and gain insight into potential future consumer behavior.
• Identify interesting new and emerging concepts, products, and ideas on offer in retail, foodservice, online spaces, and beyond.
• Understand how new concepts and ideas fit into-or challenge-current consumer trends.
• Gain insight and inspiration for innovation programs and new product development.