Aviation Gin - A Gin That Created a New Category and Changed the Future of Social Media Marketing - Success Case Study

Aviation is an American gin that has managed to create a new category and reshape social media marketing.

Aviation Gin was created in 2006 as a pioneer for the 'new Western gin' style. The product revolutionized the spirits market and at the same time, after a marketing campaign featuring celebrity shareholder Ryan Reynolds, managed to attract the attention of Diageo, which acquired the brand in 2020.

Scope

• Aviation Gin changed the gin market and perfected celebrity marketing.
• Social media and celebrity fame are keeping the conversation going as more and more brands are increasing their presence on social networks.
• In 2018, Aviation Gin was one of the top 10 trending brands on YouTube and top 3 on all social media combined.

Reasons to Buy

• Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.
• Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
• Access valuable strategic take-outs to help direct future decision-making and inform new product development.