Consumer Psychology - Short and Long-Term Effects of New Habits - Coronavirus (COVID-19) Case Study
Summary
This report is part of the publisher's COVID-19 Case Study series, which analyses specific examples of consumer sentiment, lifestyles, attitudes, and behaviors stemming from the global coronavirus outbreak. It focuses on habit formation and behavioral economics.
This report focuses on how habits are formed and how COVID-19 has changed consumer behavior.
Scope
Reasons to Buy
Summary
This report is part of the publisher's COVID-19 Case Study series, which analyses specific examples of consumer sentiment, lifestyles, attitudes, and behaviors stemming from the global coronavirus outbreak. It focuses on habit formation and behavioral economics.
This report focuses on how habits are formed and how COVID-19 has changed consumer behavior.
Scope
- COVID-19 has changed many previous trends.
- Long-term habits have been established due to quarantine lifestyles.
- Brands use consumer behavior strategies to engage consumers.
Reasons to Buy
- Understand a specific example of consumer trends and company responses in order to tap into what is really impacting the industry.
- Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
- Access valuable strategic take-outs to help direct future decision-making and inform new product development.
Table of Contents
Consumer Psychology- Introduction: Theories in Consumer Behavior
Theory in Practice
- Changing Habits: Short-Term
- Changing Habits: Long-Term
Appendix
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Starbucks
- Zappos
- Pepsi
- Asda
- Uber
- Alibaba
